INSTAGRAM | Take-over experience – Professional Practice Blog

Instagram is probably the one that produces the most trends among all the social media platforms. Instagram is a social network that keeps you wondering about the next big thing. It’s not so much about what’s new this time around, but rather what’s hot ‘right now’.

Although Instagram takeovers have been around for a couple of years, it is still pretty much in trend right now. An Instagram takeover is basically giving someone your Instagram account and letting them post content to it. It is an element of social media marketing that can help your brand or company gain exposure. Most Instagram takeovers are with people who have a similar audience to yours and are creators of content, influencers, bloggers or even employees. The takeover may take place for a day or during a special event, and may help grow your Instagram community and build brand awareness.

Here are some of the my favourite Instagram acc who frequently host Instagram take-overs:

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I really enjoy checking their accounts and I like how because if it, I discovered a lot of artists whose works are what I like.

As part of the professional practice module, I was given the chance to do an Instagram take-over in our KSA.BA.PHOTOGRAPHY Instagram account. I was one of the first three to do it.

Let’s talk about PLANNING.

I have to be honest that I wasn’t able to equip myself enough with knowledge and techniques for doing IG takeover. I have read articles about tips when doing Instagram take-overs but I don’t think I have applied those well enough during my turn.

Another reason why I struggled because I’m not used to posting as much on Instagram and usually remember to do it quite last minute. Learning from this, I should have used an IG post planner next time to save me some stress.

As part of my curation planning during my take-over, I wanted to post work that best represents the kind of photography I want to focus on. I chose to upload 3 pics for each project and uploaded them individually rather than as a “group”.

My first post was my project response from a photography essay by JG Ballard (the one about food waste) and my second post was about the CCTV gaze and my last upload was from my interim project – documenting Grow Heathrow. My last post differs from my last first two project posts because I uploaded photos as a group – I wasn’t meant to do that in the first place because I was supposed to upload 2 more posts but failed to do so.

I have looked up different Instagram accounts from known organisations holding Instagram take-overs and what I noticed is that every post starts with an introduction – so people kind of know who is taking over, and then additional caption about their work to give the audience the necessary context about them and their work.. I guess this is like the standard thing to do during take-overs so that is also what i did with mine. I also included relevant hashtags to support my work.

OTHER ARTISTS:

MINE:

This is a screenshot of my personal IG story, during the last day of my take over. Although my take-over wasn’t really the best or didn’t really happened according to planned, I still enjoyed sharing my work with new audiences. I also gained new followers during my take-over hence Instagram trend is really an interesting marketing tool for artists to use.

I posted this to thank the ‘account owner’ & also a call to action to for people to follow my account & their account.

Overall, content creation and execution can increase the bottom line of companies and brands wether you’re an artist or not. Instagram take over is one of the best way to expand your reach and build stronger relationships with a community or industry that is parallel to yours.

https://photoworks.org.uk/news/instagram-takeovers/