Instagram is one of the most popular platforms for social media. Today, with over 800 million users, curated Instagram feed matter for every brand out there. Well-selected images and content are like a digital mood board for your followers on your Instagram feed. It gives them a sense in a matter of seconds of what your brand is all about.
KYLE MCDOUGALL & ANTE BADZIM
I believe on this blog, I have mentioned a couple of times that I really like the minimalism/organised look – may it be on a website or on an Instagram feed. Kyle Mcdougall and Ante Badzim’s Instagram accounts are the epitome of the words: aesthetics and minimalism.
Choosing a color scheme is an important aspect in curating an instagram feed. Mcdougall and Badzim’s feed are the perfect example for this. They use pastels colours as the base colour and move from one (or two) highlight color to the next (especially noticeable on Badzim’s feed)
Mcdougall uses white borders and it is a brilliant stratagy for cleaning up an Instagram feed and adding some polish and a crisply minimalist atmosphere, while reflecting on some favorite or key photos.
Each individual photograph works for itself visually, but the image of the tiles taken together also makes a compelling whole.
In regards with the photo they post, Mcdougall posts landcsape and Badzim does the same but including other elements on his photos too. They are using their instagram as a mini portfolio because they only stick to posting final images on their feed rater than including the “behind the scenes” images.
SPENCER MURPHY
Spencer Murphy’s Instagram aesthetic is pretty much the same with the first two artists That I have mentioned. He is also very aware about the colour scheme of his feed and the way his photos are presented/posted. Just like Mcdougall, he uses white borders- another good thing about doing this is that it makes his photos stand out more and anyone who lands on his feed will likely notice that every photo.
One thing I like about his account is that, he doesn’t only post final projects but “potential” final projects as well. He uses his instagram as a low functioning blog, which is great and very informative too.
GUY MARTIN
Like Spencer Murphy, Guy Martin definitely uses his Instagram account as a low-functioning blog. You can tell on his feed that it’s quite mixed-with his documentary and behind the scenes picture. I noticed he was also making real use of his instagram story and sharing a lot of stuff behind the scenes. I personally appreciate that when he decided to make his book, he shared the BTS. As a follower, I really appreciate accounts like this because they’re not just posting great content where I get inspired, but educational as well.
Instagram has potential for your brand/business and it requires hard work to get the maximum benefit. While there are a lot of tools out there that can simplify the curation of content, human involvement remains the most crucial factor for success.
You need to individually asses content and curate Instagram feed that will help you build a warm relationship with your audience. You also need to find the right mix between content creation and curation to enhance your online presence and eventually turn your brand into an industry influencer.
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